New Products - INVISIONMAG.COM

Published in the September-October 2014 issue

GAZE INTO THE CRYSTAL BALL The Vision Council will give a State of the Industry address to look at recent trends and forecast what the industry can expect in 2015. But set your alarm: The talk will begin at 7 a.m. Sept. 18, and it’s part of the CE Spotlight Series track at Vision Expo West in Las Vegas. No plans to attend Vision Expo West? Follow our coverage on social media: facebook.com/invisionmag. and @invisionmag on Twitter, and watch for more reports in coming issues of INVISION.

$1 MILLION GOAL FOR SIGHT DAY CHALLENGE

Logo for Optometry Giving Sight charity project

Optometry Giving Sight has an ambitious goal of $1 million for its 2014 World Sight Day Challenge, which raised $850,000 worldwide in 2013. The event helps raise money for global eyecare needs. For example, $100 can help provide 20 people with access to an eye exam and glasses and $1,200 could pay a month’s salary for an optometrist to see up to 40 patients a day. Information: givingsight.org.

E-COMMERCE TOOL TO LAUNCH SOON

Lens Ferry, a service from CooperVision and its subsidiary WebSystem3, will allow contact lens wearers to order replacement contact lenses from any manufacturer via their mobile device, tablet or computer for fast shipment to their homes via ABB Optical. After the in-office visit, a practice enrolls the wearer and verifies the prescription. The wearer selects from buying options, including any insurance benefits and applicable manufacturers’ rebates. ECPs can send the wearer custom-branded reorder reminders by text or email via LensFerry. The system, intended to help ECPs compete with online vendors, is now in a beta test and will likely roll out to other practices by the end of 2014.

CRIZAL PREVENCIA NOW ON VSP PLANS

Essilor’s Crizal Prevencia No-Glare lenses are now available on managed vision care plans offered by VSP, as well as through EyeMed and Humana. The lenses selectively block blue-violet light that’s a risk factor in age-related macular degeneration, while allowing blue-turquoise light that supports healthy sleep cycles, memory and cognitive function. The lenses feature UV protection 25 times better than without any lens.

AOA OFFFERS TRAINING ON CDS

Help your staff serve patients and run the office more smoothly with a new training program available on three audio CDs from the American Optometric Association. The Paraoptometric Skill Builder Training Program covers a variety of topics for various job responsibilities in 20-minute units. The “start and stop” feature allows staff to pick up where they left off in their last session. As an AOA associate member benefit — AOA member ODs may enroll their optometric staff as AOA associate members at no charge— the beginner level CD is offered online for free, and discounted member pricing is available on the intermediate and advanced level CDs. Information: aoa.org/marketplace-homepage.

VISION WEST PARTNERS UP

Vision West and Shamir are teaming up for enhanced rewards through Shamir’s RCPV Rewards program. There is no minimum for Vision West members to sell, and all lenses purchased from an authorized Vision West Vendor lab through Dec. 31, will be eligible. (Enrollment is required.) Vision West also recently announced a partnership with adjustable eyewear company Adlens. Members can buy Adlens eyewear through exclusive discounts and get customized training and materials. Information: vweye.com.

TIPS FOR SUCCESS WITH KIDS’ EYEWEAR

Several short videos have been added to ClearVision Optical’s “Success in the Kids Business” video series. Learn more about selling strategies, merchandising and creating a children’s frame board at cvoptical.com/kidsbiz. The website also includes other resources for selling more children’s eyewear.

Roundup of best gear for eyecare professionals

I T ’ S A S N A P

Easily remove display lenses from a rimlon eyewire frame with these new lens-splitting pliers. Just one squeeze and the job is done. A video on Western Optical Supply’s website shows this handy tool in action. westernoptical.com

P R I C E : $44.50

Q U I C K - C H A N G E A R T

Wall tiles and graphics from Blik make fast, inexpensive accents to your office decor. This pattern from the designer Spires comes in a package of two self-adhesive sheets of 24 by 48 inches. whatisblik.com

P R I C E : $50

G I V E I T A S P I N

Looking for a standout accent piece for your dispensary? Pick up this handcrafted hardwood table-top piece with a luxurious finish and its own magnifying mirror. From Backyard Spectacles, an optician-owned business producing custom dispensing tables, frames-inspired wall art and more. francesscholz.com

P R I C E : $300

S C R E E N G E M

Super-easy to install and use, the American-made DAS Digital Acuity System is powered by a computer the size of a pack of gum that plugs into the 19-inch high-def monitor. Includes rechargeable remote. Discounts available when you buy two or more. eyeimg.com

P R I C E : $895

C O M F Y C L E A N S E

At last, an improved contact lens cleaning solution. Bausch + Lomb’s PeroxiClear 3 percent hydrogen peroxide cleaning and disinfecting solution offers up to 20 hours of moisture and provides a speedier disinfection time, neutralizing in four hours (compared to six with other peroxides). bausch.com

M S R P : About $10 for 12 ounces

Definitely something for everyone
in 2015 sunglass collections for men

Your male customers have nothing to worry about. Spring/summer 2015’s vast selection ensures that somewhere out there, there’s the perfect pair of sunglasses for every man. In shapes for the coming season, men can choose from elegant pantos, modified aviators, easy-to-wear wraparounds and more. Last summer’s mirrored lenses still burn hot, but in vibrant new color themes. And patterns range from wood-grain to camouflage, with even a denim effect thrown in for a little laid-back fun. With so much that’s new, do the classics still rate? Of course! Subtler shades of blue and gray and classic tortoiseshell will continue to rank among next year’s favorites. And technological upgrades help lift the upcoming season’s sunwear to new highs of style, function and comfort. — C L O D A G H N O R T O N

ALL PRICES MSRP, EXCEPT WHERE NOTED.

Sunwear Focus 2015 sunglass collections for men

L.G.R. SUNGLASSES

In line with heritage eyewear from decades past, Comoros frames are created in a traditional Florentine workshop that has been brought back to life. Shown here in matte silver stainless steel, and outlined in celluloid acetate, the minimalist aviator shape adds a cool twist to a resurgent trend.

+39 064 341 3879 | lgr-sunglasses.com

PRICE ON REQUEST

BRUNO CHAUSSIGNAND

This French newcomer is earning raves from top boutiques for his elegant daywear. Chaussignand’s classic designs show impeccable control with careful attention to detail. Frames — including the Imperial — are made in France and are entirely natural and unlacquered.

+33 06 03 06 29 92 | brunochaussignand.com

$580

RAY-BAN

Blue-jeans cool. That’s what Ray-Ban promises with its model RB (2140) Denim Jeans Wayfarer sunglasses, a brand-new way of wearing a classic shape known across the planet. The denim-wrapped frame is available in either blue or black.

(800) 422-2020 | ray-ban.com

$200

ØRGREEN

The irreverence and twisted wit of literary giant Truman Capote shine in these namesake Capote (473) frames by Danish innovator Henrik Ørgreen. Sophisticated yet playful, this panto-shape variation uses titanium, rather than acetate, to tease out its surprising contrasts.

(816) 220-7533 | orgreenoptics.com

$450

SUPERDRY

A modern wayfarer design, Kobe (produced by Inspecs USA) takes an unexpected turn and finds something new. The cool camouflage frame combines with silver chrome mirror lenses to create an instant winner for the coming season.

(727) 771-7710 | inspecsusa.com

$80

SMITH OPTICS

Drop Tactical, a new addition to the company’s Camo Collection, provides maximum frame coverage in impact-resistant materials, with polarized lenses designed to protect against fast-moving debris. Patterns are available for the woods and wetlands.

(888) 206-2995 | smithoptics.com

$199

ONE SUN

With its keyhole bridge, beautiful acetate layering and oversized square shape, the Sun-84 provides a strong masculine look that works for all faces. It’s Rx-able, 100 percent polarized, with backside anti-reflective coating. Produced by Alternative Eyewear.

(888) 399-7742 | alternativeeyes.com

$99.95

DESIGNER INSIGHTS

Henrik Orgreen designer interview photo

Henrik Ørgreen

Founder, Ørgreen

What are the 2015 trends in sunwear for men?

We do what we like and feel. This makes the mission much more complicated. The design and color solutions that look simple and work are seldom the easiest to create. The challenge is to be seasonal — and timeless — while being totally of the moment. A strong opinion and a well-developed gut feeling are priceless when doing this.

Are things moving toward adventurous or classic?

I would say it is a combination. You see a lot of brands trying to be retro, but we see this retro wave fading away. At Ørgreen, we play with new interpretations. Using techniques, material, shapes and certainly colors, we achieve a modern retro look. So I would say less adventurous, as men very often prefer something more settled, but that is not retro all over again!

How do Ørgreen designers work with color for men?

We like to study some of the subcultures where masculinity and color play a big role, especially custom cars and motorcycles and their distinctive paint tones and use of color. Overall it is my understanding that men want colors that are easy to understand. It is a balance of giving people what they did not know they wanted, together with something they know and feel comfortable with. I like it when men dare to wear hues they consider more usually as female colors. I like the scent of a free spirit and nonconformist.

Step boldly into the future with eyewear
featuring high-tech materials and design

Eyewear’s horizons are expanding. Materials continue their march into the future, with traditional zyl and classic metals joined by an impressive variety of super high-tech solutions allowing for lighter, more functional eyewear that refuses to concede any style points. Over the next year, expect to see increased use of carbon fiber, rubber, and grilamid, as well as patented miracle materials like Silhouette’s SPX or BLAC’s polyamide material. But it’s not just in materials where innovation is happening. The year’s most notable technological advances also include a collection of brilliantly creative hinges, manufacturing techniques borrowed from the fine arts, and state-of-the-art lens technologies that put harmful rays in their place. The future is here. — C L O D A G H
N O R T O N

ALL PRICES MSRP, EXCEPT WHERE NOTED.

Frames Focus future technology IC!Berlin

IC!BERLIN

German technology goes to charm school in Mystical (seen here in fashion silver), one of eight elegant metal frames in the new “Something I want … to tell you” collection. Shapes reminiscent of the 1950s and ’60s come in four colors that shimmer like jewelry for the face, each with the brand’s signature screwless hinge system.

(646) 257-5716 | ic-berlin.de

$459

Frames Focus future technology Flexon

FLEXON

The new Nike Flexon Hyper collection pairs the breakthrough memory metal with a TR-70 chassis sealed inside rubber. The result: Outrageous bendability and lots of style. Available in two models, the 4258 and 4259 (shown here).

(800) 645-1300 | marchon.com

$255

Frames Focus future technology Ovvo Optics

OVVO OPTICS

Combining wood’s natural beauty with modern science, Ovvo’s wood and carbon fiber collection offers lightweight elegance that’s built to last. Woods featured include zebrawood and Gabon ebony from West Africa, redheart from Central America and white oak from Northern Europe.

(855) 393-6886 | ovvooptics.com

$535

Frames Focus future technology Under Armour

UNDER ARMOUR

Keepz, part of the Storm Collection, feature Zeiss lenses that repel oil, bug spray and salt water. The ultra-light, super-flexible frames combine titanium and Grilamid, with a three-point grip to ensure a secure, comfortable fit.

(516) 576-9100 | underarmour.com

$145

Frames Focus future technology Adidas Eyewear

ADIDAS EYEWEAR

Ah, it’s good to be young. The INVOKE youth collection helps young athletes achieve new heights — and feel great while doing it. Frames feature 360-degree hinges for flexibility, plus proprietary SPX and Performance Steel for extreme durability.

(800) 223-0180 | adidas.com/eyewear

PRICE ON REQUEST

Frames Focus future technology Blac

BLAC

Blac+ models 46 and 48 feature carbon-fiber templates, custom titanium hinges and a front containing an exclusive 3D-lasered polyamide material called PP22 optimized for strength, lightness and durability. Premium sunlenses from Christian Dalloz Sunoptics offer complete sun and glare protection.

(888) 804-9627 | bellinger.dk/blac

$595

Frames Focus future technology Morel / OGA

MOREL / OGA

Ready to flex? So is Trad. With its patented spring hinge containing a 1.4mm stainless-steel wire folded into a clip shape, Trad offers superb functionality and singular personality. Available in four colors — including black, crystal and (a particularly eye-catching) red.

(800) 526-8838 / morel-eyewearusa.com

$389

Frames Focus future technology Modo Eyewear

MODO EYEWEAR

Pictured here in light blue, Paper Thin Titanium Style 4052 offers super-light style in a combination of beta titanium and TR90. The line focuses on comfort for the fashion-conscious individual — and a youthful, flattering look that fits many face shapes.

(800) 223-7610 | modo.com

$261

Frames Focus future technology Serengeti Eyewear

SERENGETI EYEWEAR

Brera’s copper beryllium hinges don’t just look like miniature pieces of art, they were made using the same method: lost-wax casting, an ancient process typically used to create jewelry and fine art. These stunning frames also feature ultra-light lenses, chemically tempered for scratch and impact resistance.

(800) 221-9035 | serengeti-eyewear.com

$270

Frames Focus future technology Derapage

DERAPAGE

For a simple concept executed beautifully, check out the hinge on the MoleCube Series 100. Made of triple-ply metal, the patented square hinge is hidden in the temple, connecting to the front in a new “click-out” mechanism. The small, cube-shaped screw requires no adjustment and won’t unscrew itself.

(314) 241-9410 | derapage-eyewear.com
Distributed by Studio Optyx

$390

Giovanni Lo Faro eyewear designer interview photo

DESIGNER INSIGHTS

Giovanni Lo Faro

Managing Director, Modo Eyewear

During your time in optics, what have been the key technological breakthroughs in eyewear design?

The use of titanium is definitely one. It’s the perfect material for a frame, being so light and resistant. And the beta-Ti variant makes it so pleasantly flexible. MODO advocated titanium from the very start, with our own minimalistic and function-driven style. Our latest declination combines it with colorful and mounting-friendly TR90 plastic.

What has been your most successful innovation in the last few years?

Our Paper Thin collection is the wildest success we’ve experienced to date. It’s made of a beta-titanium chassis combined with a TR90 plastic eye rim. The press is raving about it and our customers are loving it. We think it’s because it blends the color and warmth of a plastic frame with the comfort of a titanium frame.

What’s ahead for MODO?

Our upcoming collection extends the Paper Thin collection into new shapes and colors, and a semi-rimless construction — the ultimate in lightness and comfort.

Latest Eyewear Releases Diesel Wyclef Jean

DENIM ON DEMAND

DIESEL’s denim look is gaining steam. Musical artist Wyclef Jean sports model DL0071 while performing during the World Cup closing ceremony. Available in multiple colors and styles — some with full-frame denim (as shown here), others with denim temples. us.marcolin.com

$180

CLASS ACTS

Inspired by Hollywood royalty, ZAC POSEN’s new men’s designs (including the Eastwood in tortoise) are perfect for men who like to dress up. Hand-finished zyl frames blend classic materials with an updated shape and proportion. kenmarkoptical.com

$188

SUPER NATURAL

The sword-shaped leaves of the yucca plant inspire these frames from KOALI . Graceful three-layer stainless steel temples create a dramatic design in nature-inspired rainbow shades. Translucent acetate adds depth and softness. morel-eyewearusa.com

$249

Latest Eyewear Releases Prada Linea Rossa

THE SPORTING LIFE

The PRADA Linea Rossa collection includes the suave sports design SPS56P, a semi-rimless frame in a rectangular shape with a smooth finish metal frame. Rubber temples add a technical edge and comfort for active wear. luxottica.com

$290

TITANIUM TRENDING

A unique rubber matte finish and dual colorways highlight the new lightweight titaniums from Turkish avant-garde designer label RVS BY V . The seven new designs, all handmade in limited quantities, can be glazed as opticals or sunglasses. rvsbyv.com

$399

FINE LINES

The city-savvy “femme fleur” look celebrated each season by designer Raf Simons returns in eye-catching DIOR Metallics, with graphic silhouettes, an architectural look and perfectly defined brow line. In crackled gunmetal with cosmic silver mirrored/gray lenses or golden metal with pure orange mirrored/blue lenses. safilo.com

$480

Latest Eyewear Releases Valentino V7080s

STAND OUT

1960s-style glamour with a modern accent — that’s the VALENTINO vibe for fall. The V708S has a distinctive shape that balances beauty and individuality. In acetate, with colors including Havana, dark Havana (shown here) and red Havana. marchon.com

$346

Latest Eyewear Releases Silhouette Titan

MAGNIFICENTLY MINIMAL

The Titan New Wave from SILHOUETTE is rimless, hingeless and nearly weightless, with an ergonomically shaped top bar that beautifully highlights the eyebrows and face. Contact Silhouette for prices at (800) 223-0180. silhouette.com

Latest Eyewear Releases Seraphin Eyewear

BOLD ACCENTS

Three-dimensional silver diamond-shaped rivets lend depth and visual intrigue to Lincoln, a new model from SERAPHIN EYEWEAR that works well on large, masculine faces. Handcrafted in Italian acetate and available in midnight fade/midnight, blue demi, olive demi and honey tortoise. seraphineyewear.com

$265

Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States. If you're the owner or top manager of a business engaging in optical retail, go to invisionmag.com/brainsquad.

FRAMES

Oakley, for the large range of styles and colors, plus many designs for many different activities. Also, brand recognition.

Nestor Pancardo
AccuVision, Round Lake Beach, IL

Dita is still a super hot line, strong in optical and sun. SALT is a great seller for us, both men’s and women’s.

Wendy Salle
Salle Opticians, Atlanta, GA

Ray-Ban, Lacoste — geek-chic and colors still going strong.

Mary Canfield
Orlando Eyecare, Orlando, FL

Over the past quarter we have seen sales increase in label affordable luxury. Prodesign, Bevel, LaFont, OGA and Koali have all been moving very well.

Dr. John Dovie
Blacksburg Eye Associates, Blacksburg, VA

Italia Independent. Blue mirrors are hot items.

Steve Whitaker
Whitaker Eye Works, Wayne, PA

Anne et Valentin frames are using the most beautiful and colorful metals and plastics I’ve seen in a very long time. The shapes are universal and easy to fit.

Barbi Tuckerman
b.tuckerman unique eyewear, Columbus, OH

Morgenthal Frederics is always our top eyewear brand. Its style and handmade craftsmanship makes it easy and comfortable for people to wear all day every day.

Steve Ballard
Optica, Rancho Mirage, CA

LENSES AND TREATMENTS

Total 1 Dailies. Unbelievable comfort.

Dr. Scott Keating
Vision Trends, Dover, OH

It’s back-to-school time, so anti-fatigue lenses are very popular for students and emerging presbyopes. We are also taking advantage of lab promotions to include free or discounted AR and Transitions to add value to our packages for kids.

Nikki Griffin
EyeStyles Optical & Boutique, Oakdale, MN

Ultra from Bausch. Brand new lens on the market. Only opened in a handful of accounts and it sells itself!

Josh Bladh
Dr. Taylor Bladh, Diamond Bar, CA

Oasys. Higher water content for a more breathable lens and comfortable fit.

Steven Gouveia
Target Optical, Seekonk, MA

Air Optix Colors. There are some great colors that patients are falling in love with. Add superb comfort and optics, and you can’t get a better lens!

Dr. Lee Dodge
VisualEyes Optometry, Sherman Oaks, CA

Crizal Alize. Two-year warranty!

Daniel Amyx
Hillmoor Optical, Port St. Lucie, FL

This article originally appeared in the Nov-Dec 2014 edition of INVISION.

SEE AN EYE DOC FOR YOUR LENSES

Iristocracy frames without lenses

Iristocracy sells frames online. But it sells them without lenses — and connects buyers to an ECP who can help them get the best lenses and an updated prescription. (Users get a $50 Visa gift card in return if they send in proof that they filled their frames at an ECP.) Through its new Ambassador program, Iristocracy ships a retail try-on kit of four frames chosen by the customer to a participating ECP, who earns a revenue share on any frames the customer buys from the kit (plus any profit from lenses and the eye exam). Iristocracy CEO Natasha Vora says the program is ideal for practices that can’t stock as much inventory as they’d like, as well as eyewear shops that would like to boost their optical selection of high-end designers. Information: (855) 348-IRIS or ecp@iristocracy.com

EYECARE STARTUPS GET A SHOWCASE

Phoropter-less refraction technology from DigitalVision Systems and presbyopia-reversing eye drops from Encore Vision were voted the “most poised for success” and “most innovative and disruptive” among eyecare inventions showcased at the inaugural Future in Focus event before Vision Expo West. DigitalVision System’s Vision Optimizer virtual refraction platform, developed with Georgia Tech, is in clinical trials now. Bill Burns of Encore Vision told participants that the company’s eye drops lessened lens stiffening in pre-clinical trials. A day before the conference, the Wall Street Journal reported that startups addressing eye problems drew $848.9 million in 2013, the most for any body part. A second Future in Focus event is set before Vision Expo East 2015 in March. Information: thefutureinfocus.com

EYE BIZ LEADERS LAUNCH NEW APPS

Two big vision care companies have recently launched apps, and another should debut soon. VSP Optics’ new fitting app, My Eye.D., helps eyecare pros customize Unity lenses and coating options based on each patient’s prescription, frame and lifestyle. A UV Protection App from the Vision Care Institute (part of Johnson & Johnson) helps ECPs explain the causes and effects of UV exposure and ways to stay safe in the sun year-round. Both are available now in the App Store. Meanwhile, Essilor is partnering with AllAboutVision.com to create a mobile app, AskAboutEyes. Dr. Paul Karpecki will manage a network of paid ECPs across the country to answer users’ questions on eye health. Information: invmag.us/11148

FASHION DESIGNERS NAME EYEWEAR TEAM

A dozen eyewear designers — part of a new working group within the Council of Fashion Designers of America — will build awareness of eyewear’s growing role in the American fashion industry. Members of the Eyewear Designers of the CFDA are Barbara McReynolds, L.A. Eyeworks; Blake Kuwahara, Focus Group West; Christian Roth, Optical Affairs; Daniel Silberman, Illesteva; Gai Gheradi, L.A. Eyeworks; Grant Krajecki, Grey Ant; Justin Salguero, Illesteva; Larry Leight, Oliver Peoples; Natalie Levy, Grey Ant; Patty Perreira, Barton Perreira; Robert Marc, Robert Marc; Selima Salaun, Selima Optique; and Shane Baum, Leisure Society.

HELP PATIENTS CONTROL DIABETES

November is Diabetes Awareness Month, and Prevent Blindness estimates that the number of diabetic retinopathy cases in the U.S. — currently more than 8 million — will grow to almost 11 million by 2032. The organization lists “7 DED-ly Sins” those at high risk must watch for: Not visiting an eye doctor annually if you have diabetes or are at high risk; not maintaining a healthy weight; decreasing physical activity; failing to monitor blood sugar levels; not maintaining healthy blood pressure; smoking; and not getting a dilated eye exam if you become or plan to become pregnant. Information: invmag.us/11145

AARP.ORG USERS GET AN EYEFUL

The Vision Council is running a campaign on AARP.org. The ads include information on general eye health, low vision and eyewear as fashion. AARP.org averages more than 6 million monthly visitors.

OPTI 2015 SET JAN. 9-11

Since its debut in 1998, Opti in Germany has become a key spot to see fresh optics and fine design trends. The trade fair returns to Munich in mid-January. Last year’s show had 500 exhibitors on hand from 34 countries, and organizers expect more than 23,000 visitors to shop the exhibition grounds during the 2015 edition. For tickets , travel information and an online catalog: opti.de/en

Send your product announcements to INVISION at products@invisionmag.com.

H E A L T H Y L I D S

Offer patients painless relief from inflammatory lid disease and itchy, dry eyes with Blephex, a new device allowing doctors to treat blepharitis. Product comes complete with hand piece, charging cradle, educational materials, five patient procedure packs and one bottle of LidHygenix foam. blephex.com

P R I C E : $1,995, plus $19 per treatment pack

P O C K E T V I S I O N

Nearsights has been making and selling now-trendy monocles since 2001. New from the family business: a Ruggedized Tactical Monocle, a scratch-resistant polycarbonate lens in a silicone frame. The RTM is available in multiple diopters and in two styles: dog-tag and circle, in black and urban camo. nearsights.com

P R I C E : $39.99

C R A C K T H E C O D E S

Don’t fret over the new ICD-10 codes. The American Optometric Association has a 2015 ICD-10 package that can help you better understand the changes and get reimbursed. It includes 2015 editions of the AOA Codes for Optometry (ICD-10), express mapping card and the AMA CPT Professional Edition. AOA members save $50. aoa.org/marketplace

P R I C E : $221

H I T T H E S L O P E S

Help customers warm up to winter sports with new goggles from Cocoons. Designed to fit over prescription glasses, the goggles feature a dual layer, anti-fog lens system. High-contrast orange lenses have a silver mirror finish that blocks 100 percent of UVA&B rays. cocoonseyewear.com

P R I C E : $69.95

C L E A N S W E E P

From LensPen, a big name in the camera world, comes the new Peeps eyeglass cleaning device. A retractable goat-hair brush removes dust and particles that can damage coatings, then slide-out arms padded with a carbon compound remove fingerprints. Available in various colors. lenspen.com

P R I C E : rom $10

This article originally appeared in the Nov-Dec 2014 edition of INVISION.

ALL PRICES MSRP, EXCEPT WHERE NOTED.

Ringo Starr in John Varvatos

STARR TREATMENT

Rock around the clock in John Varvatos model V793, a lightweight rimless three-piece mounted design, as worn by legendary drummer Ringo Starr. Patterned detailing on temple and bridge conveys effortless style. In brown, gunmetal or gold, all with mirrored lenses, a must-have fashion detail in 2015. remeyewear.com

$250

TECH APPEAL

Skaga, Swedish label dating to 1948, brings a sleek design aesthetic and Scandinavian DNA to the United States via Marchon. The collection’s first female model is Jennifer, a minimalist but sophisticated cat’s-eye of titanium in semi-matte black, petrol or burgundy. marchon.com

$368

GENIUS OF GENESIS

Executive style rooted in a classical design, model G4018 from the Genesis Collection is on trend with its engraved temple plaque. The horn effect pattern, pictured in “smoke,” gives that extra luxe touch for the man about town. altaireyewear.com

$115

CUTTING EDGE

An elegant titanium clip fitted with REVO mirror-effect lenses enhances the new JF2627 style by French label J.F. Rey. A neat slim-line stainless steel frame provides strength, flexibility and lightness, while the perforated shells are a deft design touch. jfreyusa.com

$420

DRESS UP

Bridal designer Vera Wang’s latest feminine frames include model Zlata, in exquisite polished acetate. Its balanced dual coloration and subtle cat’s-eye shaping is a charming choice for the workday — and through to cocktail hour. kenmarkoptical.com

$325

KEYNOTER

With its square-shape frame rimmed in Tiffany’s signature blue color and heart-shaped key accents gleaming on the temples, model TF4101 radiates glamour. Lens colors include light gray, gray gradient, polar gray gradient and brown gradient. (Polarized lenses are $360.) luxottica.com

$310

OUT OF THIS WORLD

Colorful triple-toned temples define the Fourth Dimension Collection from PRODESIGN. Model 4709 brings a lively modern color scheme to a classic retro shape. Four flattering versions are available. prodesigndenmark.com

Price on request

ART AND SCIENCE

British designers Jason and Karen Kirk launch their Kirk & Kirk label with the Vivarium collection. Model Carson (named for the American biologist Rachel) is an eye-catching acrylic frame with a lustrous metallic finish in blue, anthracite, brown, green or silver. A small nature-inspired sterling silver or gold pin adds a unique touch. kirkandkirk.com

from $550

MODERN TWIST

A wardrobe fix for daytime style: Silhouette introduces eight new rimless styles in its LITE-Twist collection, each featuring a technically advanced temple design with an integrated decorative component. Choose from classic tone-in-tone colors and bold trendy hues. silhouette.com

Price on request

ChangeRx plastic photochromic lenses

CHANGE RX FAMILY GROWS

by Vision-Ease

DESCRIPTION:The ChangeRx plastic photochromic lens family expands with the D28 bifocal, the Novel general purpose progressive and Novella short-corridor progressive lenses. All are offered in gray and brown and block 100 percent of UVA and UVB rays.

TELL YOUR PATIENTS: Protect your eyes from the harmful rays of the sun and enjoy photochromic performance regardless of your prescription needs. vision-ease.com

Acuvue Oasys for astigmatism

ACUVUE OASYS

by Johnson & Johnson Vision Care

DESCRIPTION:With the first and only silicone hydrogel toric contact lens with a -2.75 cylinder readily available for patients, Acuvue Oasys brand contact lenses for astigmatism can now cover 98 percent of spherical and astigmatic patients

TELL YOUR PATIENTS: Get your new contacts more quickly with these new contact lenses made for patients with a higher amount of astigmatism. No special ordering needed. acuvueprofessional.com

Shamir X3 sun package

SHAMIR X3 SUN PACKAGE

by Shamir Insight

DESCRIPTION: Offer patients a complete fashion-focused sunwear solution that includes prescription lenses, as well as different tints, mirrors and engravings. Built to help boost your prescription sunwear sales, the X3 package features an expanded power range and specialized edging capabilities.

TELL YOUR PATIENTS: Get fashionable sunglasses the way you want them with a wide variety of frames, tints, mirrors and even signature engraving options. shamir.com

VSP Optics Unity progressive lenses

UNITY MOBILE PROGRESSIVES

by VSP Optics Group

DESCRIPTION: Two progressive lenses join VSP Optics’ Unity portfolio to meet the needs of patients using mobile devices. The Unity PLxtra Mobile and PLx Mobile lenses reduce discomfort without affecting a prescription.

TELL YOUR PATIENTS: On your tablet or phone all the time? Wear progressive lenses? Help your eyes feel better and see more clearly with prescription lenses designed specifically for you. vspopticsgroup.com

Rochester Optical sun lenses for Google glass

THE LATEST FOR GOOGLE GLASS

by Rochester Optical

DESCRIPTION: Rochester Optical rolls out 14 tints and mirrored finishes in non-prescription sun lenses for Google Glass, following its earlier launch of prescription Glass Optimized Lens Designs (Smart GOLD) for smart glasses.

TELL YOUR PATIENTS: Got Glass (or other smart eyewear)? Get the prescription lens options you need, or keep your enhanced peepers protected in the sun. rochesteroptical.com

This article originally appeared in the Nov-Dec 2014 edition of INVISION.

Streamlined looks, clever combos set
a stylish course for the seasons ahead

Eye-catching materials, a love of luxury and a gentle shift toward thinner, streamlined shaping: This year saw a multitude of ways your customers can use their eyewear to project style and confidence. Lightweight frames are on center stage, with finely honed super-thin materials and premium metals. Acetates get renewed energy with detailed finishes and exotic color pairings and patterns. (Colored tortoise and marble effects are trending for next year.) And then there’s the rise in combo delights, featuring cleverly calculated dual designs that bring a snappy stylishness to everyday looks. — C L O D A G H N O R T O N

ALL PRICES MSRP, EXCEPT WHERE NOTED.

Noemi from BCBGMAXAZRIA

BCBGMAXAZRIA

With fashion-forward marbling and a flattering shape that gives a subtle lift to the eyes, Noemi in red wine marble is a new combo classic from from a brand that emphasizes fit, construction and fabrication. Also available in tortoise multi and black marble.

(800) 645-3733 | cvoptical.com

$195

PRODESIGN Essential Collection

PRODESIGN

The perfect mix of a metal front and combination temples defines model 1276 from the Essential Collection, which offers a choice of tone-on-tone designs or striking contrasts with sanded satin temple finishing.

(800) 654-6099 | prodesigndenmark.com

Price on request

Smith 2014 fall models

SMITH

Fit matters, so Smith offers multiple sizes in several distinctive fall 2014 models. Abram fuses sculpted metal temples and handcrafted acetate fronts into a fashionable, masculine look.

(888) 206-2995 | smithoptics.com

$179

A legendary look from Persol

PERSOL

A legendary look returns via model PO 3105VM, an optical adaptation of the original “Cellor” 1950s sunglasses design, with the famous Meflecto stem system and Mini Supreme Arrow adornment on the temples.

(800) 422-2020 | luxottica.com

$280

Animal print frames from Roberto Cavalli

JUST CAVALLI

Famously in love with animal prints, designer Roberto Cavalli brings this fashionable detailing to new styles. Refined shapes and original colors define model JC0601 in a 1950s cat’s-eye silhouette that remains alluring.

(888) MARCOLIN | us.marcolin.com

$190

Special edition of Mille 23 from Theo

THEO

The creative Belgian label embraces precious metals and sports a new luxe look for modern jet-setters with this special edition of Mille 23, made of gold-plated palladium. A hallmark in the temple certifies the use of 24K gold.

(718) 858-8542 | theo.be

$930

Anne & Valentin's High Line collection

ANNE & VALENTIN

Technical wizardry meets creative graphic design in Wilson from Anne & Valentin’s new High Line collection. Overlapping steel and titanium produce a decorative metal/color contrast, and the eyebrow effect is a pretty twist for the female face.

(718) 858-8542 | anneetvalentin.com

$590

Orion from Innotec

INNOTEC

Style points align in Orion, a technologically advanced frame with traditional details including a metal hinge and keyhole bridge. A double laminated TR90 front gives added depth to this super-lightweight look.

(888) 560-1060 | innoteceyewear.com

$255

Joho hottest eyewear product

Lunor frames. Lots of zyl and combos. The quality is impeccable and our clients love that they’re a small, family-run business and that it’s a fairly exclusive line. We also sell Sama and Barton Perreira well too. — Rachael Dominguez, Burlingame Optical, Burlingame, CA

Jimmy Choo: Just the right mix of stones and coloring. Oakley: Men just want it, period. — Dr. Scott Keating, Vision Trends, Dover, OH

Vera Bradley for women — name, color and classic shapes. Kaenon, BMW and Rudy Project for men. — James Magay, Magay & Barron Eye Center, Worcester, MA

Menizzi knows how to bling it out just right for small to large faces. Ogi has brought the funk — the Seraphin line is super-luxe. We are rocking out Julbo right and left — the fit, the feel and tons of style. — Amanda Barber, Desmone Family Eyecare, Havelock, NC

Ronit Furst — hand-painted zyl frames with asymmetrical color schemes. — James Russell, Charlotte Eye Ear Nose & Throat, Charlotte, NC

Penguin. Even though it’s a guys line, we sell to men and women. Fashionable and not overpriced. Armani because it’s also unisex and good price point. Lilly Pulitzer — older women and young girls like it. — Faith McDaniel, Andes Optical, Knoxville, TN

Cat’s eyes! Lots of color: reds, purples, teals. For the guys, clean lines and flat metals. — Paula Hornbeck, Eye Candy and Eye Candy Kids, Delafield, WI

Modo paper-thin titaniums coupled with magnetic Chemistrie sunclips have been hot for us. Super-lightweight and comfy even with the clip-on attached. — Bryan Finley, Island Opticians, Palm Beach, FL

Classique (Fysh) and Kate Spade — great colors! Sunwear: Coach and Kate Spade for women (price point), Carrera for men (they fit!). — Kathy Maren, Combs EyeCare & EyeWear, Western Springs, IL

Eyewear: Oliver Peoples, Etnia Barcelona, Masunaga. Sunwear: Oliver Peoples, Sho private label, Ray-Ban. — Dr. Tanya Gill, Oakland Vision Center, Oakland, CA

Dutz and Coco Song. Both are very stylish and price doesn’t seem to be a factor. — Douglas Manhire, Manhire Opticians, Hackettstown, NJ

The Öga line does very well with men 35 and older. They are stylish and very well made for the price. — Jennifer Shroba, Spare Pair Vision Center, Holmdel, NJ

Still Barton Perreira. I may be paying someone’s mortgage with my monthly bills. Maui Jim Kahuna. If I only were allowed one men’s sunglass frame, this would be it. — Kevin Count, Corner Optical, Glenview, IL

This article originally appeared in the January 2015 edition of INVISION.

INFANTSEE GETS A BIG BOOST

Help children with InfantSEE

CareCredit’s Caring Communities Program has made a $25,000 grant to the InfantSEE program run by Optometry Cares. The money will expand awareness of the InfantSEE program among new parents through print advertising, brochures, signage and online efforts. A directory at infantsee.org helps parents find participating optometrists who offer early screenings for babies 6 to 12 months old to identify, treat and prevent developing eye conditions and diseases.

SEE YOUR NAME IN HALL OF FAME

Nominations are due Jan. 15 for the 2015 National Optometry Hall of Fame, which will induct new members at Optometry’s Meeting in June. Optometrists with significant contributions and at least 30 years of service are eligible. Get details and the nomination forms at invmag.us/1152.

BIZ GROUP OFFERS YOUTUBE PERK

Need fresh video content for your website or reception-area TV? Block Business Group is offering a custom YouTube channel with co-branded videos from Shamir for its members with participating lab billing agreements. Content is updated regularly and linked to your website and social media channels. See an example from Van Buskirk Opticians in Naples, FL, at invmag.us/1156. Information: blockbg.com

EUROPA TEAMS WITH FRAME LINES

Europa International has teamed up with Frieze Frames and Anvi Frieze (along with Full Spectrum Global and American Eyes Manufacturing). All will combine to form Independent Eyewear Manufacturing, based at Europa’s Chicago-area headquarters. “We’ll be able to make more frames and make them accessible to more people,” says Scott Shapiro, Europa COO. The eyewear collections will be rebranded and redesigned by Europa for an anticipated 3Q 2015 release. Information: europaeye.com

MOSCOT MARKS 100

Five generations strong, Moscot kicks off its centennial year this month with events at its New York City stores and special edition frames. “We are extremely excited and very humbled to share this anniversary with friends, family and fans worldwide,” says Dr. Harvey Moscot, who adds that at its heart — and despite selling its frames worldwide — Moscot remains a neighborhood optical shop. Information: moscot.com

TRANSITIONS NAMES FINALISTS

Transitions Optical will honor its annual awards finalists at the Transitions Academy Jan. 25-28 in Orlando, FL. The finalists for Lab of the Year are Expert Optics, Optical Prescription Lab and Walman Optical; for National Retailer of the Year: Costco Optical and Visionworks; for Regional Retailer of the Year: Henry Ford OptimEyes and SVS Vision; and for Eyecare Practice of the Year: Dumas Vision Source, Southern Eye Specialists and VisionArts Eyecare Center.

Hoya Vision Consultant Viewer

APP HELPS YOU SHOW AND TELL

The new Hoya Vision Consultant Viewer includes interactive Augmented Reality modules to help you demonstrate the visual effects of different lenses in real-life situations. The HVC Viewer app is available for $129.99 on the iTunes Store.

This article originally appeared in the January 2015 edition of INVISION.

EASIER CURVES

Eliminate guesswork and give your customers a superb fit with this new eyewire curving press from Western Optical. This tool helps reshape the entire eyewire to the new base curve, instead of curving the eyewire in small increments with a curving plier. Place the eyewire between the matching 6 or 9 base curved blocks and screw closed. Tighten less for other variations in base curves. westernoptical.com

P R I C E : $119

SCREEN RELIEF

Reduce glare and beat digital eyestrain with Adlens Interface, the new continuously adjustable eyewear tinted to curb high-energy visible (HEV) light from backlit screens. Based on the same Alvarez lens technology in Adlens’ Adjustables, users can fine tune each lens to whatever screen they’re viewing. In crystal or black frames. adlens.com

P R I C E : from $40

GOOD FOOD

Dr. Sandra Young practiced optometry all over the world along with her husband, a retired Air Force eye doctor. She’s been cooking her whole life, too, and the interests now mix in Visionary Kitchen: A Cookbook for Eye Health, featuring 150 recipes designed to deliciously meet a range of dietary needs. visionarykitchen.com

P R I C E : $155.70 for a case of 10 books, or $25.95 each

PEEL AND STICK

These nifty appointment reminder cards from Blanks/USA come with a peel-off sticker. Download the design template and make cards using any copier, laser, inkjet or offset printer. Each 8.5-by-11-inch sheet features eight punch-out, rounded corner, smooth-edged cards, perforated into the sheet for clean removal. blanksusa.com

P R I C E : $53.45 for 800 cards

COAT YOUR OWN

The new MyCoat vacuum sputter coater from Vision-Ease Lens dispenses anti-reflective and mirror coatings. Fully coat up to six pairs of lenses each hour in a unit that stands 28 inches wide by 32 inches deep by 68 inches high. Subscription plans including service agreements are available at $9,000 a month. mycoatvel.com

P R I C E : $200,000

This article originally appeared in the January 2015 edition of INVISION.

ALL PRICES MSRP, EXCEPT WHERE NOTED.

Alexa Chung in Tommy Hilfiger sunglasses

SHINE ON, WINTER!

British celebrity Alexa Chung knows that sun protection is as important in January as it is in July. Here, she sports TOMMY HILFIGER model TH 1287/S, a rounded retro-inspired shape with a soft keyhole bridge, also available as an optical frame. safilo.com

$125

BREAK THE ICE

A tortoise pattern along the brow bar and temples gives model 3526 from FYSH UK a dramatic take on the modern cat’s-eye look. The full-rim acetate frame is available in nude tort (above), black tort, purple tort and gray tort. westgroupe.com

$245

AIM HIGH

ASPIRE, a new line from ClearVision, launches this month with 12 sleek styles in lightweight materials, an adjustable nose pad system and distinctive looks. With its bold appearance and minimalist hinge, Model Special may appeal to men and women. cvoptical.com

$240

Trend-coat inspired sunglasses from Burberry

BUTTON UP

Fans of BURBERRY will warm up to a collection of sunglasses inspired by the trench coat. Model BE 4189 has a horn-look acetate front to recall the coat’s buttons, and the check detailing on the temples is a nod to the coat’s lining. luxottica.com

$225

SPORTING LIFE

Model L159SL from LACOSTE is a metal frame double-bar aviator with leather inserts on the temples and a racket — in homage to the brand’s tennis heritage — on the temple tips. In black, blue and burgundy. marchon.com

$186

AWASH IN COLOR

Gorgeous translucent tinted acetate fronts and tips harmonize with carved stainless steel temples in model 9209 from OGI. A smooth swooping brow adds charisma to this feminine, watercolor-inspired frame, seen here in brown/blue streak. ogieyewear.com

$249

FREEDOM OF CHOICE

The first eyewear collection from Devo founder MARK MOTHERSBAUGH and SHANE BAUM includes Akronite, made of corrosion-resistant beryllium with 3-D tooled temple tips and CR-39 lenses. baumvision.com

$325

Designers dig deep for retro and
vintage details to pair with modern materials

With rich history to inform the present, eyewear designers continually glance backward for creative inspiration ... all while using new materials and today’s technical know-how to create fresh, inspiring looks for your customers. Vintage details and flavors of the past remain completely current in 2015, from pure shapes like the cat’s-eye for drama, handmade acetate with nods to the 1950s and 1960s, and exceptional design twists — all updated for old-is-newfound eyewear style in a wide range of price points.
— C L O D A G H N O R T O N

ALL PRICES MSRP, EXCEPT WHERE NOTED.

This article originally appeared in the January 2015 edition of INVISION.

So To Speak From Lunettes Kollektion

LUNETTES KOLLEKTION

This two-in-one style So To Speak is a wonderfully refined blend of the classic panto and aviator styles. There’s a hint of the ’70s and ’80s, but the colors — leo, olive amber and tortoise — clearly update the style.

+49 30 247 81610 | lunettes-kollektion.com

from $355

Cosmo Duo 15 from Benner

BENNER

Eye-catching Cosmo Duo 15 is a German made beauty, with its cat’s-eye shape updated by a gentle upper line. Shiny gold flexible stainless steel offers a brilliantly cool contrast to cellulose acetate in matte black.

(888) 722-3322 | lunettes-kollektion.com

$480

Stars from Face à Face

FACE À FACE

For leading ladies, Stars from Face à Face has cat’s-eye sophistication and Parisian charm. Perfectly balanced proportions and delicate color combos make this a true statement design — and in a limited edition of just 300 pieces.

(888) 388-3223 | faceaface-paris.com

$635

Hugo from Dolabany Eyewear

DOLABANY

For easy day wear, marbled Italian zyl creates a distinguished look in the Dolabany Eyewear collection. The Hugo frame is characterized by vibrant coloration such as this “green demi” dual-tone front.

(800) 688-7661 | bestimageoptical.com

$180

Rohe from Blake Kuwahara

BLAKE KUWAHARA

A perfect example of modern design reflecting on past achievements, model Rohe has a slightly elongated shape reminiscent of the ’60s, but with a “frame within a frame” effect inside the acetate structure.

(949) 637-3087 | blakekuwahara.com

$599

Kenny from Dragon Alliance

DRAGON

Get a sporty vintage vibe via California label Dragon Alliance’s Rx Collection. Model Kenny’s rich custom color palette includes Black Slate, for a variation on classic black, with just a hint of LP vinyl. Smart and current.

(800) 645-1300 | marchon.com

$243

Glacée 6731 from Plan B

PLAN B EYEWEAR

A vintage look with a twist, the semi-rimless Glacée 6731 (seen here in brown pearl with mill sheet) mixes classic colors with retro geometric, snake and stone-like patterns along the brows and temples.

(888) 399-7742 | alternativeeyes.com

$299

JA4040 optical frames from Joseph Abboud

JOSEPH ABBOUD

Handsome herringbone inside the temples teams with sleek stainless steel in model JA4040. Modified rectangular shape with a retro design in blackjack, olive and tortoise acetate; the coordinating pattern is a signature of the designer’s suit collection..

(800) 505-5557 | altaireyewear.com

$167

Super-chic mirror lenses are still on the rise

It’s been five years since Sarah Jessica Parker sparked a fashion frenzy with her gold-flash Mykita sunglasses in Sex & The City 2. But super lenses remain on the rise — and for spring/summer 2015, frame and lens will make a resounding statement together. Customers can treat themselves with boldly styled frame shapes complemented by sensational mirror-coated lenses. Today, every fabulous color flash is in vogue, from metallic to jazzy blue or a soft pink and lilac gradient. Available in all shapes and sizes and trending in children’s sunwear, too, the lenses have a dual role. Mirrors offer excellent performance and reflective advantages, not to mention fierce eye-popping fashion appeal and swagger. — C L O D A G H N O R T O N

ALL PRICES MSRP, EXCEPT WHERE NOTED.

This article originally appeared in the January 2015 edition of INVISION.

Blackfin BF715 Magnetic

BLACKFIN

A startling dual color effect with huge mirrored lenses, Blackfin BF715 Magnetic is designed to offer perfect all-round vision. High-tech is part of the mix: The beta-titanium frame has screw-free Atom Zero flexi-joints and patented Swordfish temple-tips.

(877) 889-0399 | blackfin.eu

$418

Reverence limited edition from Andy Wolf

ANDY WOLF

A custom designed triple layer acetate is only the start of it: model Reverence combines glitter particles exposed at the front of the frame with an uplifting purple mirror lens in a limited edition of 500 pieces.

(888) 716-2020 | andy-wolf.at

$486

The Librarian, clubmaster-style from Marc Ecko

MARC ECKO CUT & SEW

No mere retread, clubmaster-style classic The Librarian has a textured bridge and metal front accent trim reminiscent of tire tracks. In black and tortoise with a cool flash mirror lens coating.

(800) 645-3733 | cvoptical.com

$135

Black Betty from Smoke & Mirrors

SMOKE & MIRRORS

Sexy and empowering, Black Betty is a leading statement in the hot new Smoke & Mirrors collection from a bright young design team hailing from New York City. This acetate/metal combo is handmade in France.

(212) MIR-RORS | smokexmirrors.com

$295

Handmade frame from Christian Roth

CHRISTIAN ROTH

The blues swing with Christian Roth’s refined C for Carlos, a handmade frame with blue CR-39 scratch resistant mirror-coated lenses. The design is in honor of Carlos Venegas, owner of optical boutique Artsee Miami.

(305) 744-6385 | christian-roth.com

$490

Lovitt aviators from Barton Perreira

BARTON PERREIRA

Aviators remain the perfect stylish accessory, and Lovitt takes this classic shape up a notch with a rose gold frame and pretty soft-hue desert lilac gradient mirrors.

(949) 305-5360 | bartonperreira.com

$410

GG 3710/S from Gucci

GUCCI

Feminine model GG 3710/S strikes a dramatic contrast between a black front of ultralight Optyl and lenses in grey, gold mirror, blue or red flash. Transparent temples with subtly shaded metal cores complete the strong yet elegant design.

(973) 952-2800 | safilo.com

$345

Model N6188S from Nautica

NAUTICA

A lightweight plastic frame seen here in a fresh matte crystal, model N6188S injects the classic aviator with polarized lenses for enhanced color, reduced glare and visual clarity.

(800) 645-1300 | marchon.com

$126

Multifocal contact lenses hold promise as a big growth category for ECPs, especially among members of Generation X. Those at the leading edge of this group are just getting acquainted with presbyopia. But they also grew up wearing contacts — and no matter how hip glasses get, many people in their 40s are reluctant to start wearing them. (Bausch + Lomb’s consumer website address for its multifocals? goodbyereaders.com.)

Advances in multifocal contacts make them a good bet for more wearers, yet many people still experience difficulty getting a good fit for all distances. For these patients, keep an eye on product introductions. For example, Visioneering Technologies plans an early 2015 launch for its recently approved NaturalVue Multifocal 1 Day Disposables, with one “Universal” ADD for up to 3.00D of equivalent near power, and technology “inspired by how a camera aperture channels light,” according to the company’s news release.

Many people who might benefit from multifocal contacts don’t know the lenses exist. So make a point to talk about them with your patients. — JULIE FANSELOW

This article originally appeared in the January 2015 edition of INVISION.

Smart Ways to Sell More Multifocal Contacts

Talk with the patient about day-to-day activities and visual comfort throughout the day. This can provide insight into whether the patient may have an underlying anterior surface medical eye condition to address before a contact lens fitting. — Dr. Millicent Knight, Johnson & Johnson Vision Care

I’ve found that many patients ignore the small, slow changes their eyes are undergoing. Most do not know there is new contact lens technology available, so they are not asking or voicing their concerns about their eyestrain at near distances while in their doctor’s offices. — Dr. Rhonda Robinson, Bausch + Lomb

For an early presbyope, I tell the patient how much better they will feel especially at the end of the day when their eyes are relaxed from their near work. These patients are many times in denial about aging and don’t consider multifocal lenses because they can still see up close, even though they have to increase font size or hold their arms out. — Robinson

Discuss the changes that accompany presbyopia, especially for people who do continuous near-point work. Demonstrate or discuss how the symptoms may appear: tromboning material from near to far, eye fatigue, and eyes watering. — Knight

For more mature presbyopes, I tell them how much better they will see with the ability to look in all directions at all distances, near, far and everywhere in-between, which is a considerable advantage over multifocal glasses. No more distorted vision when walking up and down stairs, no more having to point their nose to what they want to see, no more having to lift their chin to see the computer which sits straight in front of them, and no more having to hunt for misplaced reading glasses. Fitting multifocal contact lenses is an opportunity to improve the quality of presbyopic patients’ lives. — Robinson

Talk about options for addressing presbyopia including multifocals. Set expectations for how they can best enhance the majority of visual needs. Emphasize that contact lenses may be worn full- or part-time, depending on individual needs. Have staff available who can train new contact lens wearers. Boost compliance and customer satisfaction by having contact lenses in inventory. — Knight

Gucci hot-selling eyewear product

This article originally appeared in the February 2015 edition of INVISION.

Ovvo. Great for men, women and children looking for lightweight and low maintenance frames. Lacoste — colorful and trendy at more affordable prices. — Dr. Tommy Lim, Berryessa Optometry, San Jose, CA

Anne & Valentin is always on their game. People love the options, textures and colors of Wissing. J.F. Rey Petites fit a need for men and women. They don’t have to wear My Little Pony or Power Ranger glasses anymore! — Julie Kubsch, Specs Around Town, Bloomington, IL

SALT is blowing off the shelves! Everyone cashing in end-of-year insurance and HSA accounts. Don’t think anyone thinks there is a recession anymore! — Dr. Dave Schultz, Urban Optics, San Luis Obispo, CA

Helium Collection from Match. Everyone just loves the styles and how comfortable these frames are. Ray-Ban: nothing like a timeless classic. — Tracy Roberts, Family Eye Care & Mavor Optical, Caribou, ME

Taylor Madison Eyewear. Nice styles for those who want current, but not funky. — Dorothy Reynolds, Optical Alternatives, Fairfield, CT

Modo paper-thin titanium. Patients love the light weight and flexibility. In sunwear, anything with a mirror. — Bryan Finley, Island Opticians, Palm Beach, FL

Masunaga model 044 features hand-polished Japanese acetate, barrel hinges and silver rivets. MSRP: $350

We just love our Ørgreen and Masunaga frames. The opticians love them and patients find value with the product because the frames are so well made. — Dr. Tanya Gill, Oakland Vision Center, Oakland, CA.

Lindberg’s N.O.W. and Spirit collections are doing wonderfully for us. Our latest order of Mykita has been trickling in and customers are loving the new looks. We still are doing a lot of custom Tom Davies frames. We just brought in new pieces from Face à Face which are so feminine and lovely. We also opened an account with Vuarnet and have been really pleased with the product so far. — Margot Lanham, Ulla Eyewear, Madison, WI

Ogi and Lafont: Our patients who want something a little different really love these collections. Plus, have you looked at their kids’ lines? Absolutely adorable! Maui Jim: They’ve really started to include some trendier frames in their collection that speak to a younger, more modern audience. It’s not just for the sporty dad any more. — Kristen Holt, Clinton Family Eye Care, Clinton, NJ

Lunor zyls like model 245, 215 and 232 in mostly mattes but other colors as well. Our tech industry clients appreciate the high quality, the simplicity of design ... and they don’t mind that they’re high end. In sunwear, we are Rx-ing quite a few Sama zyls for men. — Rachael Dominguez, Burlingame Optical, Burlingame, CA

Continuing to sell a lot of color across the board. Men are venturing into more color, which is awesome! — Paula Hornbeck, Eye Candy, Delafield, WI

JOIN THE BRAIN SQUAD!
➤ To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION's Brain Squad at: invisionmag.com/brainsquad.

TYKE STYLE

We know: You’re always telling people not to hang sunglasses off their shirt. But babies get a break, right? Cute screen-printed look on 100 percent cotton onesie is available in several colors and sizes newborn to 24 months from the Ovelo shop at etsy.com.invmag.us/2152

P R I C E : $15.99

GOOD CALL

Q: “Where are my reading glasses?” A: “On your phone.” ThinOptics tested 200 prototypes on 800 users to come up with polycarbonate specs in three powers that slip into a specially-designed smartphone case. Models are available for iPhone and Samsung Galaxy, plus a “universal pod” that fits other cases. thinoptics.com

P R I C E : From $24.95

MAKE IT EASY

Order an inventory of Bausch + Lomb Ultra contact lenses and receive a case of 24 convenience packs for your patients. Each has a Biotrue solution sample, lens case and a built-in business card holder and referral reminder. You also get a pad of rebate forms to encourage annual supply orders. bausch.com/ecp

CLEAN ’EM UP

Remove dried polish with the new Job Tray Cleaner from OptiSource International. Good for both traditional and robotic-style trays, this cleaner extends the life of your trays and prevents scratched lenses resulting from tray buildup. 1-800-optisource.com

P R I C E : $19.99

ON THE RISE

Add new dimensions and interest to your frame displays. From Fashion Optical Display’s new online accessories shop, this beveled riser package includes four heights, each made from a solid acrylic rod. See the website for many other riser packages. shopfashionoptical.com

P R I C E : $125

This article originally appeared in the February 2015 edition of INVISION.

Service Shorts: September-October 2014

$1 MILLION GOAL FOR SIGHT DAY CHALLENGE

E-COMMERCE TOOL TO LAUNCH SOON

CRIZAL PREVENCIA NOW ON VSP PLANS

AOA OFFFERS TRAINING ON CDS

VISION WEST PARTNERS UP

TIPS FOR SUCCESS WITH KIDS’ EYEWEAR

Eye Pro Gear: September-October 2014

Sunwear Focus: Choice Cuts

Frames Focus: Tomorrow World

Latest Releases: September-October 2014

Hot Sellers: September-October

Service Shorts: November-December 2014

Eye Pro Gear: November-December 2014

Latest Frame Releases: November-December 2014

Latest Lens Releases: November-December 2014

Frame Focus: A Feast For Your Eyes

Hot Sellers: January 2015

Service Shorts: January 2015

Eye Pro Gear: January 2015

Latest Frame Releases: January 2015

Frame Focus: Past Perfect

Sunwear Focus: News Flash

Selling Guide: Multifocal Contacts

Hot Sellers: February 2015

Eye Pro Gear: February 2015